AMR Case Study Key

This is the guideline for the key that Dr, Varalaxmi has sent to me. Do have a look at it. All the Best for Tommorow!

Case study
A] use research process and when u come to the point abt. R design the choose appropriate rd
B] Exploratory research design:
USE Focus group ONLY as other three are secondary data collection methods
Descriptive RD:
True panel/omnibus panel/simple sample survey
USE ONLY ONE OF THE ABOVE
Causal RD:
Field or lab either may be used
Pre test: ERD&DRD
Post test:CRD
ERD:
1] new product /service new market
2] old product but you r anew player
DRD:
1]old product but u r a new player
2] old product ,old player but market expansion
3] product variation
3]product extension
CRD:
The product/service has been launched
And u wish to analyse why it has succeeded or failed
C] when u come to the point in the research process about sampling then choose the rt. sample
SAMPLING: USE ONLY PROBABILITY SAMPLES:
USE ANY ONE ONLY